How to make your wedding invitations feel like a luxury brand

The Importance of High-Quality Materials

Luxury starts with touch. Premium invitations feel substantial and smooth, never flimsy. Look for material thickness when sourcing paper; we would not recommend anything less than 300gsm. There are many paper brands with different shades of color. Our favorites are GF Smith, Keaykolour, Gmund, and Fedrigoni. We are here to help guide you with your card color choices to suit your invitation suite design.

Elevate the Printing Finish

Printing methods are what turn a beautiful design into an heirloom piece. For high-end stationery, avoid standard digital prints and explore these classic luxury techniques:

• Letterpress – Deep, tactile impressions pressed into thick paper. It feels like quiet luxury, timeless and subtle.

• Foil stamping – Metallic foil (gold, rose gold, silver) adds glamour and catches the light. Ideal for monograms or names.

• Embossing or debossing – Raised or recessed lettering adds depth and dimension.

• Blind impressions – Design elements pressed without ink for a tone-on-tone luxury effect.

  
  

Don’t Skip the Envelope Liners

Envelope liners are your chance to wow before the invitation is even revealed. They’re like the silk lining of a couture gown, a hidden detail that defines luxury.

Here are a few liner ideas that feel like they came from a high-end brand:

• Metallic liners – Gold, champagne, or pearl foil for a classic glamorous touch.

• Custom printed liners – Venue sketches, watercolor patterns, or monograms create a personalised luxury feel.

• Textured liners – Think embossed paper, vellum overlays, or velvet finishes.

  
  

Pro tip: Match your envelope liner to a subtle accent on the main invitation (like a foil edge or color detail) for a cohesive brand feel.

Finishing Touches That Complete the Look

Luxury design lives in the details. Consider these upgrades that elevate even simple layouts:

• Wax seals (custom monograms or botanical designs)

• Silk or velvet ribbons

• Bespoke monogram or crest

• Vellum jackets

• Die cut shapes

• Colored envelopes

  
  

Pro tip: Keep your color palette understated; think soft neutrals, black and white, or metallics. Minimal color with rich texture feels more refined than bold hues.

Think Like a Brand

Luxury stationery feels cohesive because it’s curated. Use your invitation suite to express a distinct brand identity; the fonts, colors, and textures should align with your wedding style.

Ask yourself:

• What emotions do I want my guests to feel when they open this?

• How does the design connect to our venue, fashion, and florals?

• Would this feel at home in a Chanel or Dior packaging moment?

  
  

That’s your test for true wedding-brand luxury.

The Final Touch: Personalisation

Personalization is key to making your invitations stand out. Consider adding a unique touch that reflects your personality or story. This could be a custom illustration, a heartfelt quote, or even a small token included with the invitation.

Your wedding invitation suite is not just a formality; it’s an opportunity to share a piece of your journey with your guests. Make it memorable.

Book Your Consultation

Book a complimentary consultation with Lucy to discuss your luxury wedding invitation ideas. Let’s create something unforgettable together!

By following these guidelines, you can ensure that your wedding invitations are not just beautiful but also a true reflection of your style and story.